The NMMA CSI (Customer Satisfaction Index) program supports the ongoing need for continuous customer satisfaction improvement in the marine industry and offers manufacturers a cost-effective and robust tool for studying the marketplace, according to Terry Leitz, the CSI program director. “The CSI Award has become a coveted honor among boat and engine manufacturers,” said NMMA President Thomas Dammrich. “The program has encouraged participating companies to develop new initiatives to enhance their customer satisfaction efforts.”
“Baja has actively studied the Marine Industry CSI for years, but the NMMA program has given us an additional benchmark, in which to gage our success. It also supplies valuable information for building into the future,” said Baja Director of Sales and Customer Service J.R. Jenney. “The opinions of our customers serve as important measurements of how our boats are performing to their expectations. It is especially gratifying to be recognized with this award."
To earn the award, participants must have achieved and maintained an independently measured standard of excellence in overall customer satisfaction over the past year. The NMMA CSI program received information from more than 50,000 consumers that have purchased a new boat during that period.
“Our customer service programs are designed to give our dealer organization all the necessary tools to deliver excellent customer service. We congratulate our entire dealer organization for the critical role they play in the sales and service of our product,” Jenney continued. “This award also holds a special place with our factory personnel, who take great pride in their work and craftsmanship.”
“We would also like to recognize our family of Baja owners for their ongoing patronage and commitment to the Baja line,” added Jenney.
Baja Marine recently received a 2004 Marine Industry CSI Award for Excellence in Customer Satisfaction from the National Marine Manufacturers Association (NMMA), earning recognition in the Stern-drive Cuddy Express Boats category.
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