Pearson True North 33
Article Page 2: Pearson Philosphy

Pearson Yachts True North 33 (Cont'd...)

Spend some time with Mark Pearson and you will quickly learn that he is always thinking about how to design distinctive boats that are enjoyable, easy to maintain and reasonably priced.  That's been the Pearson philosophy since the family started doing business back in the 1950s.  Today the tradition continues with the True North series of fast, sensible family cruisers. 

Pearson Yachts built its reputation on innovative thinking and by producing boats of superior performance and remarkable value. Embracing this approach, Mark Pearson has re-launched Pearson® Yachts as a division of TPI Composites LLC, one of the world's leading manufacturers of advanced composites for the marine industry.

TPI, with a workforce of over 300 and a modern manufacturing facility of 250,000 square feet, is known for its proprietary SCRIMP® resin infusion technology, a manufacturing technique that results in products that are lighter and stronger than those made with conventional fiberglass.

Pearson's first new design, the True North 38, is a fast, sensible family cruiser inspired by the New England lobster boat. Following its successful debut, the True North 33 is being launched in the early fall of 2003. Both designs embody the kind of forward thinking for which Pearson is known.

They represent a refreshing reassessment of how recreational boats are really used. Having built more than 15,000 power and sailing vessels over the years, Pearson saw a need to once again focus on value, functionality and simplicity.

Fun, Efficient Design That Lasts

Taking advantage of today's advanced technology is important as long as it results in improved performance and a more enjoyable boating experience. All too often builders have added feature after feature, gadget after gadget, and pound after pound to end up with fuel hungry, expensive and problem-ridden vessels that soon take all the fun out of boating.

Starting with the True North series, Pearson® Yachts re-establishes its clear position of offering boats that are fun and enjoyable. Economical, efficient, good performance, seaworthiness, and being built-to-last have always been key characteristics of boats bearing the legendary Pearson name. Fortunately, some things will never change.

Feel free to contact the company and arrange a visit to the new Pearson facility. You will discover how much thinking has gone into building boats for the next generation.